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: SELFIES ON iPHONE X

"Oh shit! That's a selfie now?!"

I was lucky enough to be a part of the global team putting out the Spring '18 Shot on iPhone campaign - Selfies on iPhone X.

Between us, we chose a bunch of people who artfully represented the idea of the "self".

I suggested CSM student Favour Jonathan, who explores her heritage through her hair. 

The below-left image was Tor (Myhren, Apple VP, Marketing)'s "favourite image of the whole campaign." 

 
 
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TV

She also featured heavily in the full TV cut.

 
 

UNUSED BOOK PROPOSAL

 

CLIENT:

AGENCY: MEDIA ARTS LAB