7a4fd77edc3bd84e.jpg

KITKAT: #bendgate

People started claiming that their newly-released iPhone 6es started bending.

Hot on the heels of the previous year's KitKat tie-up with Android, we thought it was a good opportunity to have a little fun.

We concepted, designed and signed off this little gag in about four hours.

Overnight it became one of the most talked-about pieces of advertising of 2014, as well as the most-organically-retweeted brand ads of all time, at the time. 

 
 
 
 

CLIENT: NESTLE

AGENCY: J. WALTER THOMPSON LONDON

CREATIVE DIRECTOR: BARRY CHRISTIE

COPYWRITER: MATT WATKINS

ART DIRECTOR: JOE KIBRIA