People started claiming that their newly-released iPhone 6es started bending.
Hot on the heels of the previous year's KitKat tie-up with Android, we thought it was a good opportunity to have a little fun.
We concepted, designed and signed off this little gag in about four hours.
Overnight it became one of the most talked-about pieces of advertising of 2014, as well as the most-organically-retweeted brand ads of all time, at the time.
AGENCY: J. WALTER THOMPSON LONDON
CREATIVE DIRECTOR: BARRY CHRISTIE
COPYWRITER: MATT WATKINS
ART DIRECTOR: JOE KIBRIA