HSBC wanted some banners to promote their award-winning student account to students, just in time for Freshers' Week.
So we went back with a Facebook-embedded video game.
Working with Media Monks, we created this short side-scroller where our little Fresher Stu picked up all his account benefits on his way to graduation.
He graduated with a First, Second or Third degree based on your game score.
AGENCY: J. WALTER THOMPSON LONDON
PRODUCTION DESIGN: MEDIAMONKS
CREATIVE DIRECTOR: RUSSELL RAMSEY
COPYWRITER: DEVON WOOD
ART DIRECTOR: JOE KIBRIA