HSBC came to JWT urgently needing a TV ad to promote their new partnership with Apple.
So we concepted and shot this 30' spot in just under six weeks.
The annoying thing was, with contactless pay, you couldn't buy anything over thirty quid.
So no monster trucks, no extravagant sweet 16 party.
Just a small, sweet gesture between two strangers.
AGENCY: J. WALTER THOMPSON LONDON
DIRECTOR: SIRI BUNFORD
CREATIVE DIRECTOR: RUSSELL RAMSEY
COPYWRITER: MATT WATKINS
ART DIRECTOR: JOE KIBRIA