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HSBC: Freshers' Fortune

HSBC wanted some banners to promote their award-winning student account to students, just in time for Freshers' Week.

So we went back with a Facebook-embedded video game.

Working with Media Monks, we created this short side-scroller where our little Fresher Stu picked up all his account benefits on his way to graduation.

He graduated with a First, Second or Third degree based on your game score. 

 
 
 
 

CLIENT: HSBC

AGENCY: J. WALTER THOMPSON LONDON

PRODUCTION DESIGN: MEDIAMONKS

CREATIVE DIRECTOR: RUSSELL RAMSEY

COPYWRITER: DEVON WOOD

ART DIRECTOR: JOE KIBRIA