HSBC + Pay: The Runner

HSBC came to JWT urgently needing a TV ad to promote their new partnership with

So we concepted and shot this 30' spot in just under six weeks. 

The annoying thing was, with contactless pay, you couldn't buy anything over thirty quid. 

So no monster trucks, no extravagant sweet 16 party.

Just a small, sweet gesture between two strangers. 

 
 
 

CLIENT: HSBC

AGENCY: J. WALTER THOMPSON LONDON

PRODUCTION: KNUCKLEHEAD

DIRECTOR: SIRI BUNFORD

CREATIVE DIRECTOR: RUSSELL RAMSEY

COPYWRITER: MATT WATKINS

ART DIRECTOR: JOE KIBRIA