"Oh shit! That's a selfie now?!"
I was lucky enough to be a part of the global team putting out the Spring '18 Shot on iPhone campaign - Selfies on iPhone X.
Between us, we chose a bunch of people who artfully represented the idea of the "self".
I suggested CSM student Favour Jonathan, who explores her heritage through her hair.
The below-left image was Tor (Myhren, Apple VP, Marketing)'s "favourite image of the whole campaign."
She also featured heavily in the full TV cut.
AGENCY: MEDIA ARTS LAB