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APPLE UAE: THE ROAD AHEAD

We suggested to Apple that we should highlight Saudi Arabia's lifting of the driving ban.

Working with local photojournalist Iman, we captured charismatic Saudi woman Rozana in the days around the lifting of the ban.

We started with a hero post, and followed up with a more in-depth Story a week later. 

 
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CLIENT: APPLE

AGENCY: MEDIA ARTS LAB